Paul Stacey

In our capitalistic world competition for limited resources and profits are the driving forces of business. Social value, environmental value, and other non-monetary forms of ROI are rarely factored in to the bottom line.

But some businesses are incorporating social goals into their operations and adopting triple bottom line frameworks. Some are becoming B Corporations. TedX talks like this one from Jay Coen Gilbert are influencing the thinking of entrepreneurs. And still others businesses are eager to create a business that is not only socially responsible but also modern in its use of digital, and open licensing strategies where the aim is to maximize access, use, and distribution. For many entrepreneurs use of Creative Commons is a key enabler of both social goals and financial success. Startups and existing businesses are exploring new alternative business models using Creative Commons licenses as either an enabler or core component of their business – see the many examples at TeamOpen.

For every one of those examples there are many others who want to move in that direction but don’t know how. It’s not easy to figure out how to run a business that is both financially sound and socially responsible. It’s not easy to transition business models from strategies that are focused on locking customers in and producing products and services that are not easily copied, to one where you give customers choice and encourage them to copy, modify, and freely distribute your products and services. It’s a big change.

One of the most frequent questions I get in my Creative Commons work is “How do I earn a living, pay the bills, and keep the lights on if I openly license my work and give it away for free?” Underlying this question are deep seated needs to a) be financially compensated for the work we do, b) manage costs and revenue responsibly, and c) not have others unfairly earn income off your work. These needs are matters of survival and social norms we operate under in a society based on capitalism.

This question and others like it come not just from people in the private sector but the public sector too. Here are a few variants of the question.

One public sector variant pertains to sustaining open initiatives that receive special grants or startup funding. When the one-time special funding runs out how does the open initiative sustain itself? What are the models for sustainability?

In the private sector, startups are designing businesses around openly sharing as much of their product and service as possible for free, while at the same time generating enough revenue to operate a business. What are the business models for that?

This is something that really interests me and I’ve written about the economics of open and open business models before – see here and here.

This year, through gracious funding from the Hewlett Foundation, my Creative Commons colleague Sarah Pearson and I, are leading an open business models initiative that aims itself squarely at answering questions like these. We aim to make visible how open business models work and provide tools and strategies for designing and developing your own.

Building an open source business by Libby Levi licensed CC BY-SA

We want to do this work in a community-based way with all of you. We published a Creative Commons Open Business Models Call For Participation blog post today.

We’re inviting participation in these open business model activities:

1. Join us in designing, developing, and iterating a set of interactive Creative Commons open business model tools that anyone can use to design an open business model.
2. Use these open business model tools yourself to generate your own open business model(s).
3. Share the results of your participation including the open business models you generate.
4. Provide feedback and recommendations for improving the Creative Commons open business model tools and process.
5. Partner directly with Creative Commons on developing an open business model for your specific initiative.
6. Participate in a Creative Commons workshop on generating open business models.
7. Contribute to a Creative Commons open business models report.

See our Creative Commons Open Business Models Participation Activities document for further details on each of these activities, including specifics for participation, and links to the tools.

As you’ll see in the Open Business Models Participation Activities document we’ve also created a Creative Commons Open Business Models Google+ community as a forum for sharing, participation, and interaction.

We’re just getting started but I’m totally excited about doing this work.
I think its potentially a really big thing and hope you’ll all consider participating in this work to grow the commons through open business models.